Add "Community Favorite Crops" to home page

This PR does a couple things besides suck down time and spawn ebola jokes:

* Community favorite crops on the homepage! (based on number of associated guides, only 3 show on mobile).
* Super neat, smooth scroll, button/title thing for the featured crops
* Better CSS for the ~~super hacked~~ home nav

@rickcarlino @simonv3 Please check my actual code (things like `Routes.rb` to make sure I didn't break anything)

Hooray!
![mean kid](https://cloud.githubusercontent.com/assets/220240/4896124/f175b7a2-63f4-11e4-94b9-eb0e6904d1e3.jpg)

Why don't you defined the globals as local scope and pass them to the function. Am I missing something? Is there a reason for keeping them as globals?