Cool. Move this to the serializer level, though. Within model-land, the convention is to have the `*_type` be the name of the ruby class. We're talking about making things clean and unsurprising for api clients - that means both externally (publicist, who should see `page` and `template`) and internally (people mucking around in landable, who should see `Landable::Page` and `Landable::Template`).