make_release cleanup and options

* Avoid packaging the XULRunner packages within the Evergree tarball

* Skip the inline SQL upgrade script edit step by default; continue
  supporting option inline editing with a new -r option.

* New -i option forces the script to bypass the lengthy i18n process,
  which is primarily useful for quickly testing changes to this script.

Signed-off-by: Bill Erickson <berick@esilibrary.com>
Signed-off-by: Dan Wells <dbw2@calvin.edu>