Hmm. This is certainly a standard pattern and one we can copy/paste throughout Armstrong. Doing this at the module root means `__name__`  will resolve nicely to `armstrong.apps.embeds`, `armstrong.core.arm_content`, etc wherever the code is used. We wouldn't need to type the name like `logger = logging.getLogger('armstrong.apps.embeds')` with fear of typos.

Being universally in the module root makes it easy to see if that component uses logging...not a big deal but much easier at a glance.