#2457 - add Typopgraphy cloud link, Ideal Sans variable
#2457 - first-pass on swapping Helvetica for Ideal
Adjust buttons and mini-user for Ideal Sans
Use deployed Typography.com fonts
Queue up Surveyor (not actually using it yet)
Merge pull request #2535 from gittip/typography-change

#2457 - Swap Helvetica Neue with Ideal Sans