Initialization of new static site

(before the PR gets even bigger)
btw, this is the error output:
```
hqproxy0.internal.commcarehq.org] out: Compressing... CommandError: An error occured during rendering /home/cchq/www/production/code_root/corehq/apps/public/templates/public/base.html: FileError: '../../../../../style/static/style/less/includes-3/variables.less' wasn't found in /home/cchq/www/production/code_root/staticfiles/public/less/includes/variables.less on line 1, column 1:
[hqproxy0.internal.commcarehq.org] out: 1 @import '../../../../../style/static/style/less/includes-3/variables.less';
[hqproxy0.internal.commcarehq.org] out: 2 
[hqproxy0.internal.commcarehq.org] out: 
```