Move address data to its own element

In the full XML example, the address data is nested within a data element with the name of "address," but in the JSON example, it is nested under a data element with "name" as name.

This change moves the address data to an "address" data element.
Merge pull request #26 from smizell/patch-1

Move address data to its own element
upate the demo app
Merge pull request #27 from mamund/app-update

upate the demo app
update for issue #22 and change 'attribute' to 'property' in text.
Merge pull request #30 from mamund/default-mediatype

update for issue #22, fix full-sample url/value bug, change 'attribute' to 'property' in text.