[SPARK-2841][MLlib] Documentation for feature transformations

Documentation for newly added feature transformations:
1. TF-IDF
2. StandardScaler
3. Normalizer

Author: DB Tsai <dbtsai@alpinenow.com>

Closes #2068 from dbtsai/transformer-documentation and squashes the following commits:

109f324 [DB Tsai] address feedback
[MLlib][SPARK-2997] Update SVD documentation to reflect roughly square

Update the documentation to reflect the fact we can handle roughly square matrices.

Author: Reza Zadeh <rizlar@gmail.com>

Closes #2070 from rezazadeh/svddocs and squashes the following commits:

826b8fe [Reza Zadeh] left singular vectors
3f34fc6 [Reza Zadeh] PCA is still TS
7ffa2aa [Reza Zadeh] better title
aeaf39d [Reza Zadeh] More docs
788ed13 [Reza Zadeh] add computational cost explanation
6429c59 [Reza Zadeh] Add link to rowmatrix docs
1eeab8b [Reza Zadeh] Update SVD documentation to reflect roughly square