Add publication format to edition view

Make it clear what type of format is being viewed. 
Also shorten text used for editions and statuses.

## Before
![screen shot 2014-12-11 at 13 36 52](https://cloud.githubusercontent.com/assets/319055/5394909/dc225118-813a-11e4-9d9a-e70ca1425448.png)

## After
![screen shot 2014-12-11 at 13 36 29](https://cloud.githubusercontent.com/assets/319055/5394908/dc2138b4-813a-11e4-809f-56d1f6bfbc58.png)