Anvato and Adobe analytics

No need to do this now, but maybe put it in the back of your mind for the next big update the shortcode needs. I think these should probably not be part of the core plugin, but instead act as an add-on (included with the plugin is fine, but has to be enabled via an action or whatever). We need to figure out the future of this plugin, and if the future is to maintain it, I'd rather omniture not be so nuclear.