Edits

I made diction and syntactical corrections where needed. Each commit signifies a separate section, though some may overlap slightly that occurrence was noted in the commit message.

I edited some content in the tables for readability. Please check the diffs for consistency and to ensure the points were maintained through the changes. Some content was removed in entirety for redundancy. The author should maintain discretion towards whether these deletions were merited or not. In addition to added readability, these augmentations offered concision.

Commit 0621b82 had some last minute formatting changes and a deeper dive into the "Risk Management" table.

@polandll This should be ready for your :eyes:  
@jlacefie Lemme know if you're :+1: 

![cat-office](https://cloud.githubusercontent.com/assets/5125279/4911800/bf8ee0ac-6493-11e4-86f4-537f72e20ef0.gif)

I like some of the rewrite, but believe it misses a key point, which i tried to make in the original.  The key point is that business are going through a business transformation which requires a technical transition.  It's not about the NoSQL space, it's about all business transforming the way they interact with customers.  I like everything about the rewritten intro, except lines 29 and 30.  What if we change line 29 and 30 to something like "Today's Large, established, traditional Enterprises(should this be capitalized?) are experiencing consumer driven pressure to transform the way in which the enterprise interacts with their customers.  These Enterprises are turning to DataStax Enterprise as the technology that enables the business process transformation. "
Then lines 31 through 44

Replace line 45 and 46 with 
  "This document provides a non technical, comprehensive approach for the implementation of DataStax Enterprise to efficiently and effectively achieve the enterprise business transformation."