Propose way to minimize the effort required
 Use reference-style links for oft-repeated links
Use unicode ™ character.  (It’s 2014.  Don’t be afraid of modern character encodings!)
Tweak markup
Remove unnecessary trailing slash (TLDs don’t need them)
Assorted minor edits for grammar, phrasing, clarity, and formatting
Merge pull request #13 from Zearin/README

Various README updates
Merge pull request #12 from nathanl/patch-1

Propose way to minimize the effort required