DeadBlog Tone

Create DeadBlog tone and style appropriately on the fronts (red rules, look generic otherwise)

![screen shot 2014-09-29 at 15 34 41](https://cloud.githubusercontent.com/assets/1607666/4443143/bc577d7e-47e5-11e4-88fa-8c9e764ebdfc.png)

How about `convalescent`?