Sylvia/docs/sfd discussions

@mhoeber @lamagnifica @catong This is finally ready for review. I accidentally added some extra images, so please ignore the ones that don't apply (I'll take them out before I merge this). I tried to create a built version but RTD inexplicably created the course staff release notes page (grr); will try again tomorrow.

Update: RTD is working! See http://draft-sfd-discussions.readthedocs.org/en/latest/.
"if necessary" is a bit threatening!