CLI options that correspond directly to API options

Fixes #67 Add additional CLI options that correspond directly to API options, such as `--appName`

This also deprecates `buildType` in favor of `buildNamingScheme`, which is, I think, a much better name. It should be backwards-compatible.

I have tested this with a few options a bit on windows, but some of these options are mac-only or not very interesting to test (cacheDir). It seems to work pretty well.

What do you think about the descriptions? I mostly took the first sentences from the README.
You would have to do the checking within `createReleaseFolder` and not in the constructor. Than you are able to emit logs. I would just go for something like: `DEPRECATED - buildType is going to be removed in the next version something ..`