Granted, I should rephrase that. My goal here was to say that this document really has 2 parts

1) the bare minimum =  you just want to pass

2) you want to do more, follow real best practices, understand what you're doing = you care = you read all the doc

You're, I'm sure, aware that half our App developers will sadly only want number 1, hence why I added this. 

We should rephrase to:

"All Zendesk Apps should follow a set of best practices. These best practices can help on various level, and make it easier for you to ensure your App wether aimed at being private or public will not impact your Zendesk's performance or deteriorate the Agent's experience. Additionally following these best practices will help you transition and migrate from framework versions much faster and smoother, breaking changes can potentially be avoided by following some of these guidelines.

All public Apps have to go through an approval process. This document is also aimed at helping you pass the approval process with flying colors from the first submission.

In conclusion wether you are building an App for your own company or for all of Zendesk customers we are strongly encouraging you to follow these guidelines and best practices."

Thoughts?