[FIX] product: creation of reference uom

Set a default value for factor when creating a new uom.
Could not create a new UoM with type reference (if creates a reference uom, no need to pass a factor).

Change the readonly filter to (type = bigger) to make the field writable for reference uom.
This is needed to force the reset of the factor when switching of type (onchange_type).
As the field was readonly, kept the old value for factor.
[IMP] ir_mail_server: Set an OpenERP alias as the bounce address.

Fixes issue #3347.