```python
_("This content is published with unit {link_start}{unit_name}{link_end}.").format(
    unit_name=unit.display_name_with_default,
    link_start='<a href="{url}">'.format(url=xblock_studio_url(unit),
    link_end='</a>',
)
```
This way, a translator sees that the link is going to contain the name of the unit, rather than just seeing that there is a link in the string.