+ path helpers to ease the require'ing in distante folders
using app-root-path and config files:
  app-root-path keeps the reference to the root
  doing the rest in config allows to just "require 'config'"
  without reintroducing the mess of the path problem we are
  trying to solve (i.e. "path = require '../../lib/path'")

- using this to get rid of global variables,
  that were making lib injections for tests difficult
  utils a.k.a '_', no required with the same line
  from anywhere:
    _ = CONFIG.root.require('builders', 'utils')

- couldnt get rid of the global variable for sharedLib
introducing a very VERY basic analytics system
introducing levelgraph handlers -> preparing the social graph