rec-heading: shows first 3 papers, faded text, and button at bottom.

The text fades to show the user that there is more to the list.
The code is much cleaner imo too.

Based off Dave's suggestions.

Screens
***
![capture](https://cloud.githubusercontent.com/assets/2153070/3066452/8f6fe728-e274-11e3-823e-9a62ce7f00ee.PNG)
***
![capture2](https://cloud.githubusercontent.com/assets/2153070/3066457/991676d4-e274-11e3-815c-c37e46b74744.PNG)