Renamed the module package from simplysocial to ss to be more concise.
Renaming TimeAgoFilter
Turned the message details into a reusable directive with a dynamic choice of templates.
Renamed masonry file to be more consistent with directives naming.
Fixed naming on URL/Url to be consistent with AngularJS naming patterns.
Got modal dialogs working, with blurred backgrounds (on most browsers), and image preview pop-ups are working (with a few visual glitches).