Ahodges/doc/doc1119

@shnayder @WatsonEmily @dsjen @srpearce @stroilova here's the initial draft for the gender demographic data. I don't have access to real data yet, so can't quite finish up the screen-shot-and-its-interpretation piece. (Suggestions on a good illustration welcome)
I'm not sure how to present this -- the story did happen, but before Insights was released. So, if they'd had access to Insights, the team could have used it to see what happened next. The introduction to the guide mentions that the examples are all from the before-time, and do not reflect use of Insights.