I know this is very personal, and you have already stated that "you're free to use any directory structure you'd like".

`ui` has the benefit of being short, and short names are great. But, what do you think about `jquery-ui/` [1], or `jquery/ui/` [2]? I think they produce consistent names, because they group jquery stuff in the name.

1: `require(["jquery", "jquery-ui/autocomplete"], ...);`

2: `require(["jquery", "jquery/ui/autocomplete"], ...);`