Using google play link instead of market

Within Chrome App on a Nexus 5, the "market://details?id=...." would open the market but not open to the app. 

Using the newer: "http://play.google.com/store/apps/details?id=....' fixes this. 

And from testing on a Samsun Galaxy SIII, this appears to work as well. 

This is url is taken from: 
http://developer.android.com/distribute/tools/promote/linking.html

Cheers,
Adam