EMBRYO-230: from <h1> to <H1> to improve search result in Bing
EMBRYO-230: added Description meta tag
EMBRYO-230: added 'keywords'  meta tag to improve search results in
non-google search engines.
EMBRYO-230: Added 'ArcticWeb' to keywords meta tag.
EMBRYO-230: Removed spaces from linked PDF to improve likelyhood that
SEO engines will not consider it a broken link (like
http://seositecheckup.com/ is doing)