[New UI] Address latest feedback on main menu

Per discussion with the UI designer. TBR: @dinhviethoa

* Changed ALL CAPS to Title Case
* Removed the arrow

![screen shot 2014-05-28 at 1 53 46 am](https://cloud.githubusercontent.com/assets/5606182/3102343/b80ab792-e645-11e3-9e2e-8ae7a4fed013.png)