PlanOut PHP Port Code Review

This PR should provide the project maintainers over at [PlanOut](https://github.com/facebook/planout) an easy way to review adding the proposed PHP port contained within this repository as a submodule for the original project.

Timeline for merge:
- [ ] review proposed port in this branch
- [ ] merge changes back into this repository's master branch
- [ ] update submodule checkout commit in [PlanOut PR](https://github.com/facebook/planout/pull/31) to reflect changes
- [ ] merge port as submodule into main PlanOut repository

cc @eytan for review
Not quite sure why I didn't make this default - I liked the PSR logger integration but there's no reason I can't PSR log to a file. I'll go ahead edit the SimpleExperiment trait/class to log to a file and mimic the Python version.