Revert "[maven-release-plugin] prepare for next development iteration"

This reverts commit 495bfcb7fb8047d0404eae855e35e17ad39f1dd3.
Revert "[maven-release-plugin] prepare release appverse-web-masterpom-1.4-RELEASE_3"

This reverts commit 2a572bbeefc678d76cd65ef9cbc9161fa49e3e9a.