doc: Rename user-manual -> bitbake-user-manual

This manual gets combined with other manuals and in that context, it helps
a lot if its seen as the Bitbake User Manual. Renames are a pain but
this is worthwhile so that other docs can correctly be combined with this
one. This also clarifies things like google search results which is helpful.

Signed-off-by: Richard Purdie <richard.purdie@linuxfoundation.org>
world-image: add extra target

* similar to world target, but collects all PACKAGES
* recipes marked with EXCLUDE_FROM_WORLD are excluded from world as well
  as world-image
* recipes marked with EXCLUDE_FROM_WORLD_IMAGE are excluded completely
  from world-image, sometimes you can build 2 recipes in same sysroot,
  but cannot install them in the same image
* PACKAGES listed in EXCLUDE_PACKAGES_FROM_WORLD_IMAGE are also
  excluded. You can remove e.g. ${PN}-dbg, but keep all other PACKAGES.

Signed-off-by: Martin Jansa <Martin.Jansa@gmail.com>