RA-395: changing SCM tags to do releases from Bamboo; importing refapp pom

I believe this one is the most dangerous of this last batch of PRs. 

I needed to add 3 more modules, and change a test. I was able to have the refapp distro running, but I'm not sure if everything is correct. 
I needed to add reporting, calculation and serialization modules to get rid of testing errors. I'm not sure if it's safe, if I should change the Bamboo plans so each of those modules would trigger reference-application module build.