Reflect recent rebranding

As requested by Tom Scott.
Merge pull request #449 from alphagov/feature/rename-ida

Reflect recent rebranding
- Remove old dates
- Add update information
Merge pull request #450 from alphagov/service-programme-

service-programme-updates
Add link checking for internal product links

I would like to ensure that what we publish doesn’t contain broken
links. This is basic quality check bashed together on a couple of
commutes and an evening.

It found a problem, so I’m happy.

It is slightly hardcoded to the service-manual product. That is
intentional – this is a short-term hacky MVP to try to raise quality.
Merge pull request #451 from alphagov/feature/validate-markdown-links

Add link checking for internal product links
Add link-checking to travis builds

I would like confidence that any changes do not introduce broken links
to other parts of the service manual.