Improve update demo, support rolling template update

This improves the update demo pretty dramatically.

* Makes the demo more visual, fixes some HTML layout
* Make naming of objects in `kubecfg run <image> <replicas> <controller>` more obvious
* Run update demo without pushing/creating new containers in docker hub (slow)
* Improve e2e tests to actually do the rolling update
I wasn't sure what other label to use.  I'm open to suggestions here.  Using the replicationController label here is a reasonable pattern, I think.