doc: CLI options in goals reference

On the goals_reference page, show CLI options. Eventually, I should be able to Google some of these things. And then I can stop relying on my puny puny memory ever again.

Testing Done:
rudely published docs from my dev branch. Folks could see the
pages looked pretty

build-support/bin/ci.sh

Reviewed at https://rbcommons.com/s/twitter/r/257/