Each campaign on ProduceRun is independently created. The producers you see on ProduceRun have complete control over and responsibility for their produce. ProduceRun is a platform and a resource; we’re not involved in the development of the produce. Anyone can launch their own campaign, as long as it meets our guidelines. Producers create a funding goal and deadline. If end consumers like the product, they can pledge money to make the ProduceRun happen. Funding on ProduceRun is all-or-nothing, produce must reach their tipping point to receive any products.