Attempting to make separation of item details and the list of child
items separate but coherent by loading the latter via Ajax and the
former dynamically. There is not much coherence yet though and
permalinking could be problematic.
Rough feedback submission system carried over from prev app. Needs much optimisation
Ignore parse API keys
Make a proper parse service DAO we can reuse for random stuff
Tidy up the feedback mechanism and add a test