Make page heading markup uniform

Same HTML, both when loading dynamically and when not.

Change-Id: Id42f3e990a73e44f073049c78d98c4bd8e752414
Hygiene: get rid of M.getApiUrl()

Change-Id: Idaa5bef8c420b18ac3a9c14ada79fb4932061b0c
Merge changes Idaa5bef8,Id42f3e99

* changes:
  Hygiene: get rid of M.getApiUrl()
  Make page heading markup uniform