Merge pull request #1 from craigspaeth/master

Added getting started steps
Merge pull request #2 from craigspaeth/master

Added env variables for DB connection
Merge pull request #3 from craigspaeth/master

Probably hacky way of checking for env variables, if no default to MAMP
Merge pull request #4 from craigspaeth/master

Added gunicorn
CLEARDB_DATABASE_URL
trying again to sink
putting engine in
getting on heroku
merge and update docs