I wanted to just delete my comment, but I somehow deleted the entire thread. Here's your comment:

>@p3n9 my preference is for double quotes. However, I realize that both do work. @m14t suggested that I use double quotes especially inside of objects because that is that standard for writing JSON (so we might as well do the same for JS). Is there a reason you prefer the single quote?

Single quote's faster to type. But for the most part you don't even need to quote your property names. I also don't think you need to write every plain JS object with JSON notation, unless that's what we want to do, but I don't see a real reason for it. I'd prefer we just stick to one convention. The one I prefer is to never quote property names in JS (not JSON), and to use single quotes for strings, since it's the same result.