Adding Designing Your Catalog chapter from the Evergreen In Action manual.

Signed-off-by: Kathy Lussier <klussier@masslnc.org>

Minor fixes to "Designing your catalog" chapter

Some strange Latin-1 characters were giving Asciidoc fits...

Signed-off-by: Dan Scott <dan@coffeecode.net>
Signed-off-by: Kathy Lussier <klussier@masslnc.org>