Changed the RecensusWidget class to use the new required 'name' parameter.
Changed the terminology around merchant token in the ccr section.
Changed directory structure to match ZF naming convesntions.

This should help with autloading in Magento and
other shopping frameworks.
Data Property atrributes are now URL encoded.
Fixed the compiler script.

* Now uses new class names
* Provides the option to compile with or without ZendFramework classes.
(Added becuase Magento already includes the ZF classes and requiring
them again causes issues).
Fixed some missing unit tests for the Widget Rendering SDK.
Changed the SDK to utilize https endpoint