The `:name` syntax is a common convention in web frameworks when specifying URL templates (there is a URL template spec, but that is not as commonly used). 

  * http://api.rubyonrails.org/classes/ActionDispatch/Routing.html
  * http://mojolicio.us/perldoc/Mojolicious/Guides/Routing
  * http://www.playframework.com/documentation/2.0/JavaRouting