In all of the above, try to stick to `underscored_variable_names`. Like the rest of this file. Like `post_activate`. (Yes, I know we still have some .js files that use camelCase)

And you don't need to suffix or prefix the variable in this tight loop. This would be enough:
```javascript
var $link = $(this);
var title = $link.attr('title');
var text = $link.text();
$link.attr('title', text);
$link.text(title);
```