Good catch! What do you think of the bind/unbind/trigger suggestion? Of course even that terminology is out of date now... I think everyone's moving to on/off/trigger. My biggest hesitation (besides the fact that it's a losing cause to chase trends), is that we don't want to be named exactly like the jQuery/Backbone/etc. calls if we don't also behave like them. On the other hand, if we do behave like them, might as well update the name.