Changed to work with pip and staticfiles

Hi there,

I've reorganised the package so that it works better with PIP as per the following description of errors:

https://github.com/pypa/pip/issues/335
http://stackoverflow.com/questions/6645676/pip-freeze-captures-the-package-name-as-if-it-was-on-python-index-site-but-it-i

I've also updated to work with staticfiles

Thanks for the code!

Tim