Completely redesign the front page

(If there is no-skunkworks approach, here is my jotting.)

The idea is to completely redesign the front page (now only a stub):

* css: arXiv -> [bootstrap](http://getbootstrap.com/)
    * I understand the nostalgia, but it is a wrong reason here
    * of course bootstrap is a starting point (nomen omen), not necessarily - the end goal
* UI:
    * [KISS](http://en.wikipedia.org/wiki/KISS_principle) - it should be obvious from the first click how it works (fortunately, in our case it is easy)
    * things everything important should be seen on the first page (more pages only for extra info, like scrolling G+)
    * it should take **one click** to get to the actual paper page/pdf and the same - to get to the original discussion
        * aggregation of recommendations per topic, person or tag are our secondary function (from the user's perspective) 
* New Users
    * It should be useful from first click (without singing in or "G+circling" anyone)
    * For new users, all recent recommendations should be visible (to be filtered by tags or people)

Side notes, when it comes to UI:

* https://news.ycombinator.com/
* http://goodui.org/

As of now it looks ugly, but will be getting better, hopefully:

![screen shot 2013-11-13 at 20 23 40](https://f.cloud.github.com/assets/1001610/1534702/1e3ac22e-4c99-11e3-9263-52eeaddaf1e1.png)