JDF-528: Fix broken links to documentation and other minor cleanup
Bz1018959: Remove dual branding and references to JBoss AS 7
Update all EAP Boms to 1.0.4.Final-redhat-9
JDF-531 - Update the root README and POM file to remove unnecessary instructions and profiles
JDF-528: Fix outdated EAP documentation URLS
JDF-535: Add rendered README, CONTRIBUTING, and RELEASE_PROCEDURE HTML files to GitHub
JDF-536: Partial fix, fixed the issues in the root README and CONTRIBUTING markdown files