CRM-12963 Adding help for badges, changing field label to be consistent w our terminology, use standard Add New markup.

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* CRM-12963: Event Badge Improvements
  http://issues.civicrm.org/jira/browse/CRM-12963
CRM-12963 adding help

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* CRM-12963: Event Badge Improvements
  http://issues.civicrm.org/jira/browse/CRM-12963
Merge pull request #1276 from davecivicrm/CRM-12963

Crm 12963 adding help and fixing typos and markup