This is a really bad API.
A. Why should you care that you're talking to kissmetrics. The whole point of this gem is to shield you from actually caring about what provider you're using. 
B. Why do these methods not match the methods we have in Client Side, or Semi Server side ?

how about
```
IscAnalytics::Server.track_event(identity, name, properties)
IscAnalytics::Server.set_properties(identity, properties)
IscAnalytics::Server.alias(identity new_identity)
```