949 add instruction text

Fixes #949 until we get better UX around sharing.

![screenshot of 949](http://i.imgur.com/NvXfYio.png)

![turkey](http://mjcdn.motherjones.com/preset_51/turkey-illo630.jpg)

![eating](http://media.giphy.com/media/XoKM0zukk2ubK/giphy.gif)