Merge pull request #38 from JohnMurray/new-example

Added EventMachine Sinatra Example
add readme to embed dir
Updated Formatting to remove ``` syntax

Just cleaning up the formatting a little bit. The parser
that is used on the Sinatra-Recipe (RDiscount) does not
support that syntax so I am leaving it out and replacing
it with the typical four-spaces.
Merge pull request #39 from JohnMurray/new-example

Updated Formatting to remove ``` syntax
added some content to the embed Readme