Making sure watched branches and paths are stripped of `["']`

since I'm having such a fun time over in the cookbook making sure the
defaults file is valid.
Wherps meant to make sure smtp[s] URIs could be parsed

which... weird that it's working locally (???)
Trimming quotes in the Go layer as well

since this problem appears to be affecting other values, too.  Quoting!
Goofed up the args to Net::SMTP.start there.  Wherps.
Merge pull request #55 from modcloth-labs/ensuring-watched-branches-and-paths-are-quote-free

Making sure watched branches and paths are stripped of `["']`