user changes mind and clicks cancel
allow prefix of "bad_" on factories to have .valid?==false
phony_rails gem for INTL phone number validation
validate phone_number using phony_rails gem (factories + specs)
phony_rails gem for cucumber and dummy app
question: is there a better way to be adding new gems? cuz this is tedious...
user opts-in but phone is blank or bad number (features+html)