specify location for sqlite DB

Was getting this error on install:

    TASK: [notifier | syncdb]
    *****************************************************

    <--snip-->

    "/opt/wwc/notifier/virtualenvs/notifier/local/lib/python2.7/site-packages/django/db/backends/sqlite3/base.py",
    line 278, in _sqlite_create_connection
        self.connection = Database.connect(**kwargs)
    sqlite3.OperationalError: unable to open database file

    FATAL: all hosts have already failed -- aborting
fix to sqlite.db path setting (SITE_ROOT)